Vice President of Marketing

Skill: Brand Leadership

1. Can you describe a time when you successfully led a brand evolution?
2. What strategies have you used to increase brand awareness?
3. Can you provide an example of a brand identity you developed and how it positively impacted the company?
4. Can you share an example of a brand crisis you managed? How did you handle it?
5. Can you describe a time when your brand leadership led to significant business growth?

Skill: Strategy Development

1. Can you describe a marketing strategy you developed that led to significant growth?
2. What is your process for developing a comprehensive, data-driven marketing strategy?
3. Can you provide an example of a marketing strategy that didn't work as expected? How did you adjust?
4. Can you describe a time when you had to pivot a marketing strategy? What was the outcome?
5. Can you describe a time when your strategy development led to significant business growth?

Skill: Marketing Calendar Management

1. Can you describe your process for building a cohesive marketing calendar?
2. Can you provide an example of a marketing calendar you managed that led to significant growth?
3. Can you describe a time when you had to adjust your marketing calendar? What was the outcome?
4. How do you measure the success of your marketing calendar?
5. Can you describe a time when your marketing calendar management led to significant business growth?

Skill: Team Oversight

1. Can you describe your leadership style?
2. Can you provide an example of a time when you had to manage a conflict within your team? How did you handle it?
3. How do you approach performance management?
4. Can you describe a time when you had to manage a poor-performing team member? How did you handle it?
5. Can you describe a time when your team oversight led to significant business growth?

Skill: Forecasting

1. Can you describe your process for creating an annual marketing forecast?
2. Can you provide an example of a forecast you created that led to significant growth?
3. Can you describe a time when your forecast didn't align with the actual results? How did you adjust?
4. How do you measure the success of your forecast?
5. Can you describe a time when your forecasting led to significant business growth?

Additional Notes

1. Remember to assess the candidate's cultural fit within the company.
2. Ensure to gauge the candidate's passion for the brand and the industry.
3. Assess the candidate's ability to stay updated with the latest marketing trends and technologies.
4. Remember to evaluate the candidate's ability to handle pressure and manage conflicts.
5. Ensure to gauge the candidate's commitment to diversity and inclusion.